The summer of 2024 - hot days, long bike rides and a conversation that would change everything. During one of our tours we talked about a problem that many of us know: acne. Ajdin struggled with severe acne breakouts, especially in summer, when the skin is further irritated by excessive sweating. We exchanged ideas about various skin care products and quickly realized: Transparent, vegan and animal-friendly acne products that really do what they promise are rare - and when they do exist, they are often prohibitively expensive.

This realization stuck with us. Why should good skin care always be a luxury? Why did animals and the environment have to suffer just so that people could feel better in their skin? We wanted to change that. The idea was born: a skin care brand that is 100% natural, vegan, sustainable and suitable for all skin types - without compromising on quality or transparency.

But implementation was anything but easy. Finding a producer who met our high standards - no animal testing, high-quality natural ingredients, fair prices and production within the EU under strict guidelines - was a challenge. But we stuck with it, researched, developed concepts and sketched out our vision on paper.

As we, Damian and Ajdin, continued to develop our concept, a third friend joined us: Melih. He believed in our idea and supported us with his expertise and passion. Together we decided to create Smooth Essentials - a brand that not only redefines skincare but also has a positive impact on the world.

Today, we're proud that Smooth Essentials stands for exactly what we believed in from the beginning: honest, sustainable and effective skincare that everyone can afford. Our journey has only just begun and we can't wait to share it with you.